Why is TIOmarkets Alexa / SimilarWeb showing a decline in traffic for the TIOmarkets website?
Alexa free info isn't the most accurate.... In my (Helen Astaniou’s) AMA I state everything is hunky dory but Alexa says otherwise. What / who should you believe? Here are a few considerations when deciding:
- Consider that on Black Friday our 1-month free offer generated three times the number of daily clients that we usually generate. This wasn’t reflected in the Alexa data.
- In sept, google made a major algorithm update which affected SEO (rankings, paid campaigns & traffic) across the board. Content publishers across every industry were affected by this and might account for the dramatic drop shown by Alexa. You can read more about it here.
- Whilst site traffic and website ranking is a decent indicator of popularity of a website, please note that it is not an indicator of company deposits or company growth. If this were otherwise, I would pump our ads cheaply in low-return geos just to inflate our stats. I don’t do this because I don’t want high volumes of low-quality traffic. I want high quality traffic and high conversion rates.