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IPO underpricing: Explained

BY TIO Staff

|July 29, 2024

The concept of Initial Public Offering (IPO) underpricing is a phenomenon that has been widely observed in the world of trading. It refers to the situation where the offer price of an IPO is set below the market price at which the stock starts trading on the day of the IPO. This results in a significant first-day 'pop' or increase in the stock price, leading to substantial gains for investors who were allocated shares in the IPO. This article will delve into the intricacies of IPO underpricing, its causes, implications, and strategies to leverage it.

Understanding IPO underpricing is crucial for both companies planning to go public and investors looking to participate in IPOs. For companies, underpricing can mean leaving money on the table, as they could have potentially raised more capital by pricing their shares higher. For investors, on the other hand, underpricing can provide an opportunity to earn significant returns on the first day of trading. However, it's essential to note that while underpricing is common, it's not guaranteed, and investing in IPOs carries its own set of risks.

Understanding IPO Underpricing

The process of setting the offer price for an IPO is complex and involves a number of factors. These include the company's financial performance, the state of the market, the level of investor interest, and the advice of the underwriters - typically investment banks that help companies go public. Despite these considerations, it's often observed that the offer price is set lower than the price at which the stock starts trading on the IPO day, leading to IPO underpricing.

Underpricing is usually measured as the percentage change between the offer price and the closing price on the first day of trading. A positive change indicates underpricing, while a negative change indicates overpricing. It's worth noting that while underpricing is more common, overpricing can also occur, leading to a drop in the stock price on the first day of trading.

Reasons for IPO Underpricing

There are several theories that attempt to explain why IPO underpricing occurs. One of the most widely accepted theories is the 'winner's curse' theory. According to this theory, investors are wary of being allocated shares in an IPO if they believe the offer price is too high, as this could indicate that the demand for the IPO was weak. To avoid this 'curse', underwriters may intentionally set the offer price lower to ensure strong demand.

Another theory is the 'information asymmetry' theory, which suggests that underpricing is a result of the information gap between the company going public and the investors. The company typically has more information about its value than the investors. To compensate for this information gap and to attract investors, the company may choose to underprice its IPO.

Implications of IPO Underpricing

From the company's perspective, underpricing can be seen as a cost, as it could have raised more capital by setting a higher offer price. However, underpricing can also have benefits for the company. A successful IPO with a significant first-day pop can generate positive publicity for the company and can potentially lead to higher long-term stock prices.

From the investor's perspective, underpricing provides an opportunity to earn significant returns on the first day of trading. However, it's important to note that not all investors may be able to take advantage of this opportunity. Typically, only a select group of investors, often institutional investors, are allocated shares in the IPO at the offer price. Retail investors usually have to buy the stock on the open market, often at a higher price.

Strategies to Leverage IPO Underpricing

For investors looking to take advantage of IPO underpricing, there are several strategies that can be employed. One common strategy is to apply for shares in the IPO with the intention of selling them on the first day of trading. This strategy, known as 'flipping', can generate significant returns if the IPO is underpriced. However, it's important to note that not all IPOs are underpriced, and this strategy carries the risk of losses if the stock price drops on the first day of trading.

Another strategy is to invest in IPOs of companies in sectors that are currently in favor with investors. Research has shown that IPOs of companies in 'hot' sectors are more likely to be underpriced. However, this strategy also carries risks, as sector trends can change quickly, and a 'hot' sector today may not be 'hot' tomorrow.

Identifying Underpriced IPOs

Identifying underpriced IPOs is not an easy task, as it involves predicting how the stock will perform on the first day of trading. However, there are several indicators that investors can look at. These include the level of oversubscription, the reputation of the underwriters, and the state of the market. A high level of oversubscription, reputable underwriters, and a bullish market can increase the chances of underpricing.

Another indicator is the pricing trend of recent IPOs in the same sector. If recent IPOs in the sector have been underpriced, it could indicate that the upcoming IPO may also be underpriced. However, it's important to note that these are just indicators and not guarantees. Investing in IPOs carries risks, and it's crucial to do thorough research and consider your risk tolerance before investing.

Managing Risks

While IPO underpricing can provide opportunities for significant returns, it's important to manage the risks associated with investing in IPOs. One way to manage risk is to diversify your investments. Instead of investing all your money in a single IPO, consider investing in a portfolio of IPOs. This can help spread the risk and potentially increase your chances of earning returns.

Another way to manage risk is to have a clear exit strategy. Decide in advance at what price or after what period of time you will sell the stock. This can help you avoid holding onto the stock for too long in the hope of higher returns, only to see the price drop.

Conclusion

IPO underpricing is a complex phenomenon with various causes and implications. Understanding it can help companies planning to go public set the right offer price and help investors develop strategies to leverage underpricing. However, it's important to remember that while underpricing is common, it's not guaranteed, and investing in IPOs carries risks. Therefore, thorough research and careful risk management are crucial when investing in IPOs.

As with all aspects of trading, knowledge is power. The more you understand about the dynamics of IPO underpricing, the better equipped you will be to navigate the exciting world of IPO investing. Whether you're a company planning to go public or an investor looking to participate in IPOs, understanding IPO underpricing can give you a critical edge in the competitive world of trading.

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TIO Staff

Behind every blog post lies the combined experience of the people working at TIOmarkets. We are a team of dedicated industry professionals and financial markets enthusiasts committed to providing you with trading education and financial markets commentary. Our goal is to help empower you with the knowledge you need to trade in the markets effectively.

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